1.1 We are committed to safeguarding the privacy of Sweet Dream Babies Limited website visitors and service
1.2 This policy applies where we are acting as a data controller with respect to the personal data of our Site
visitors and service users; in other words, where we determine the purposes and means of the processing of
that personal data.
1.3 In this policy, “we”, “us” and “our” refer to Sweet Dream Babies Limited.
2.1 This document was created using a template from SEQ Legal (https://seqlegal.com).
3. How We Use Your Personal Data
3.1 In this Section 3 we have set out:
(a) the general categories of personal data that we may process;
(b) the purposes for which we may process personal data; and
(d) the legal bases of the processing.
3.2 We may process data about your use of our website (“usage data”). The usage data may include your IP
address, geographical location, browser type and version, operating system, referral source, length of
visit, page views and website navigation paths. The source of the usage data is our analytics tracking
system. This usage data may be processed for the purposes of analysing the use of the website. The legal
basis for this processing is our legitimate interests, namely monitoring and improving our website and
3.3 We may process information contained in any enquiry you submit to us regarding services (“enquiry data”).
The enquiry data may be processed for the purposes of offering, marketing and selling relevant services to
you. The legal basis for this processing is consent.
3.4 We may process information relating to our customer relationships, including customer contact information
(“customer relationship data”). The customer relationship data may include your name, your contact details,
and information contained in communications between us and you. The source of the customer relationship
data is you. The customer relationship data may be processed for the purposes of managing our relationships
with customers, communicating with customers and promoting our services to customers. The legal basis for
this processing is our legitimate interests, namely the proper management of our customer relationships.
3.5 We may process information contained in or relating to any communication that you send to us
(“correspondence data”). The correspondence data may include the communication content and metadata
associated with the communication. Our website will generate the metadata associated with communications
made using the website contact forms. The correspondence data may be processed for the purposes of
communicating with you and record-keeping. The legal basis for this processing is our legitimate interests,
namely the proper administration of our website and business, and communications with users.
3.6 We may process any of your personal data identified in this policy. This data may include name, address, e-
mail address, phone number. The source of this data is you. This data may be processed for the purposes of
communicating with you. The legal basis for this processing is our legitimate interests, namely the
performance of a contract between you and us and/or taking steps, at your request, to enter into such a
3.7 We may process any of your personal data identified in this policy where necessary for the establishment,
exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court
procedure. The legal basis for this processing is our legitimate interests, namely the protection and
assertion of our legal rights, your legal rights and the legal rights of others.
3.8 In addition to the specific purposes for which we may process your personal data set out in this Section 3,
we may also process any of your personal data where such processing is necessary for compliance with a
legal obligation to which we are subject, or in order to protect your vital interests or the vital
interests of another natural person.
3.9 Please do not supply any other person’s personal data to us, unless we prompt you to do so.
4. Providing Your Personal Data to Others
4.1 We may disclose your personal data, those being your name, e-mail address and written reference (if
applicable) to Eden Private Staff for the purpose of up-dating Eden Private Staff records of contracts
entered into between Sweet Dream Babies Limited and Sweet Dream Babies customers. Eden Private Staff may
then contact you to verify your contract with Sweet Dream Babies Limited. Details of Eden Private Staff
processing is our legitimate interests, namely the proper management of relationships between Eden Private
Staff and Sweet Dream Babies.
4.2 In addition to the specific disclosures of personal data set out in this Section 4, we may disclose your
personal data where such disclosure is necessary for compliance with a legal obligation to which we are
subject, or in order to protect your vital interests or the vital interests of another natural person. We
may also disclose your personal data where such disclosure is necessary for the establishment, exercise or
defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure.
5. Retaining and Deleting Personal Data
5.1 This Section 6 sets out our data retention policies and procedure, which are designed to help ensure that
we comply with our legal obligations in relation to the retention and deletion of personal data.
5.2 Personal data that we process for any purpose or purposes shall not be kept for longer than is necessary
for that purpose or those purposes.
5.3 In some cases it is not possible for us to specify in advance the periods for which your personal data will
be retained. In such cases, we will determine the period of retention based on our reasonable requirements:
5.4 Notwithstanding the other provisions of this Section 6, we may retain your personal data where such
retention is necessary for compliance with a legal obligation to which we are subject, or in order to
protect your vital interests or the vital interests of another natural person.
6.1 We may update this policy from time to time by publishing a new version on our website.
6.2 You should check this page occasionally to ensure you are happy with any changes to this policy.
7. Your Rights
7.1 In this Section 8, we have summarised the rights that you have under data protection law. Some of the
rights are complex, and not all of the details have been included in our summaries. Accordingly, you should
read the relevant laws and guidance from the regulatory authorities for a full explanation of these rights.
7.2 Your principal rights under data protection law are:
(a) the right to access;
(b) the right to rectification;
(c) the right to erasure;
(d) the right to restrict processing;
(e) the right to object to processing;
(f) the right to data portability;
(g) the right to complain to a supervisory authority; and
(h) the right to withdraw consent.
7.3 You have the right to confirmation as to whether or not we process your personal data and, where we do,
access to the personal data, together with certain additional information. That additional information
includes details of the purposes of the processing, the categories of personal data concerned and the
recipients of the personal data. Providing the rights and freedoms of others are not affected, we will
supply to you a copy of your personal data. The first copy will be provided free of charge, but additional
copies may be subject to a reasonable fee.
7.4 You have the right to have any inaccurate personal data about you rectified and, taking into account the
purposes of the processing, to have any incomplete personal data about you completed.
7.5 In some circumstances you have the right to the erasure of your personal data without undue delay. Those
circumstances include: the personal data are no longer necessary in relation to the purposes for which they
were collected or otherwise processed; you withdraw consent to consent-based processing; you object to the
processing under certain rules of applicable data protection law; the processing is for direct marketing
purposes; and the personal data have been unlawfully processed. However, there are exclusions of the right
to erasure. The general exclusions include where processing is necessary: for exercising the right of
freedom of expression and information; for compliance with a legal obligation; or for the establishment,
exercise or defence of legal claims.
7.6 In some circumstances you have the right to restrict the processing of your personal data. Those
circumstances are: you contest the accuracy of the personal data; processing is unlawful but you oppose
erasure; we no longer need the personal data for the purposes of our processing, but you require personal
data for the establishment, exercise or defence of legal claims; and you have objected to processing,
pending the verification of that objection. Where processing has been restricted on this basis, we may
continue to store your personal data. However, we will only otherwise process it: with your consent; for
the establishment, exercise or defence of legal claims; for the protection of the rights of another natural
or legal person; or for reasons of important public interest.
7.7 You have the right to object to our processing of your personal data on grounds relating to your particular
situation, but only to the extent that the legal basis for the processing is that the processing is
necessary for: the performance of a task carried out in the public interest or in the exercise of any
official authority vested in us; or the purposes of the legitimate interests pursued by us or by a third
party. If you make such an objection, we will cease to process the personal information unless we can
demonstrate compelling legitimate grounds for the processing which override your interests, rights and
freedoms, or the processing is for the establishment, exercise or defence of legal claims.
7.8 You have the right to object to our processing of your personal data for scientific or historical research
purposes or statistical purposes on grounds relating to your particular situation, unless the processing is
necessary for the performance of a task carried out for reasons of public interest.
7.9 To the extent that the legal basis for our processing of your personal data is:
(a) consent; or
(b) that the processing is necessary for the performance of a contract to which you are party or in
order to take steps at your request prior to entering into a contract, and such processing is
carried out by automated means, you have the right to receive your personal data from us in a
structured, commonly used and machine-readable format. However, this right does not apply where it
would adversely affect the rights and freedoms of others.
7.10 If you consider that our processing of your personal information infringes data protection laws, you have
a legal right to lodge a complaint with a supervisory authority responsible for data protection. You may do
so in the EU member state of your habitual residence, your place of work or the place of the alleged
7.11 To the extent that the legal basis for our processing of your personal information is consent, you have
the right to withdraw that consent at any time. Withdrawal will not affect the lawfulness of processing
before the withdrawal.
7.12 You may exercise any of your rights in relation to your personal data by written notice to us, in addition
to the other methods specified in this Section 8.
8. About Cookies
8.1 A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server
to a web browser and is stored by the browser. The identifier is then sent back to the server each time the
browser requests a page from the server.
8.2 Cookies may be either “persistent” cookies or “session” cookies: a persistent cookie will be stored by a
web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry
date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser
8.3 Cookies do not typically contain any information that personally identifies a user, but personal
information that we store about you may be linked to the information stored in and obtained from cookies.
9. Cookies That We Use
services. Cookies used for this purpose are identify cookies; and
more generally. Cookies used for this purpose are: identify cookies.
10. Cookies Used By Our Service Providers
10.2 We use Google Analytics to analyse the use of our website. Google Analytics gathers information about
website use by means of cookies. The information gathered relating to our website is used to create reports
https://www.google.com/policies/privacy/. The relevant cookies are: identify cookies.
11. Managing Cookies
11.1 Most browsers allow you to refuse to accept cookies and to delete cookies. The methods for doing so vary
from browser to browser, and from version to version. You can however obtain up-to-date information about
blocking and deleting cookies via these links:
(a) https://support.google.com/chrome/answer/95647?hl=en (Chrome);
(b) https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences (Firefox);
(c) http://www.opera.com/help/tutorials/security/cookies/ (Opera);
(e) https://support.apple.com/kb/PH21411 (Safari); and
(f) https://privacy.microsoft.com/en-us/windows-10-microsoft-edge-and-privacy (Edge).
11. Blocking all cookies will have a negative impact upon the usability of many websites.
11.3 If you block cookies, you will not be able to use all the features on our website.
12. Our Details
12.1 This website is owned and operated by Sweet Dream Babies Limited.
12.2 We are registered in England.
12.3 Our principal place of business is South Yorkshire but we operate all over the UK and overseas.
12.4 You can contact us:
(a) by using our website contact form.